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Grand Rapids, MI · est. 2007
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Journal

Long-form on the reuse economy.

Writing about the industry from inside the industry. Slower than a blog, longer than a tweet.

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01Who you are
02Where you are
03What you need
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What you'll find in long-form

The kinds of pieces we publish.

Position pieces. Where we stand on industry questions — reuse vs recycling, new vs reconditioned, regulatory trends, supplier relationships.

Technical reference. Deeper-than-the-FAQ explainers on specific technical questions. Chain-of-custody, freight class, wash chemistry, UV degradation.

Field notes. Stories from the yard. The 22-tote Detroit pickup. The mash tun for an Ann Arbor brewery. The 2015 move from Battle Creek.

Case studies. Real customers, real numbers, with consent. Hudsonville cidery, Detroit detailing operation. More in the pipeline.

Industry essays. Long-form takes on the IBC reuse economy and its trajectory. Some are persuasive, some are diagnostic, all are written from inside the industry rather than at arm's length.

Key takeaways

If you only read one section.

  1. 01Articles published when we have something to say. Not on a schedule.
  2. 02Written by the yard team — not by an agency.
  3. 03No PDF gates. Read in your browser, link directly.
  4. 04If you want a piece on a specific topic, email us — we take requests.